- To pioneer innovative transportation products with dependability, affordability, uniqueness and fun.
- To build strategic industry partnerships with top dealers nationwide to further build exceptional value with service and after sales support
- To have a “PASSION TO REDEFINE”.
THE LANCE BRAND
It has been said that no love is greater than that of a father for His son. Lance Powersports is the namesake of the company’s founder’s son, Lance. It is a daily reminder that our valued customers, dealers associates and partners are part of our family…. our “Lance” Powersports family. Our brand is a reminder to our uncompromising love to constantly develop, cultivate, inspire and care for our valued customers, dealers, associates and partners.
THE LANCE HERITAGE
Lance began in 2004 with humble beginnings offering an array of unique motorsports vehicles to the marketplace. Lance’s success and immediate brand recognition was driven by value oriented motorsports and a relentless passion for consistent improvements.
In 2006, Lance launched a full line of motor scooters to franchise scooter dealerships nationwide. Lance was quickly recognized by both dealerships and consumers as offering a unique product lineup off scooters with excellent customer support making them the best value in the industry.
In 2009, Lance’s commitment to its customers and its impact on the market place caught the attention of Sanyang Motor Co., LTD in Taiwan, known as “SYM” around the world. SYM is renowned for its quality and innovation and is the global leader in scooter technology and manufacturing. SYM awarded Lance Powersports the distribution rights of its product in the United States. By doing so Lance was able to make a shift to a new product line which offered a new level of quality and value to their customers and franchised dealer network.
Since 2009, Lance Powersports has worked hand and hand with SYM to bring a line-up of products that has been the benchmark on the floors of scooter dealers around the country such as the Cali Classic, Cabo, PCH and the Havana Classic. Our product can be seen in every city across the country and is known for quality, reliability, value, and fun.
Lance’s “PASSION TO REDEFINE” starts with superior quality, unmatched performance, and extraordinary value. Lance redefines quality by setting higher standards for the product we offer. From upgraded components to quality control procedures. Lance redefines performance through innovative research and creative designs.
Lance redefines value by offering superior product and world class service at affordable pricing.
Lance redefines passion by being bold, powerful and courageous. Our character can be seen in every detail; translating to a riding experience that is fun, exciting and reminds our customers that it was the BEST purchase they ever made.
Our “PASSION TO REDEFINE”, means constantly redefining ourselves by listening to our dealers and end users to continually develop new and exciting products, services and support so that we may always improve ourselves and continue to enhance our customer’s joy of ownership and riding experience.